7 Seo Tips for Bloggers to Improve Search engine Rankings

7 SEO tips for bloggers that you can do right now to improve search engine rankings.

Are you a blogger?

I know how to make you run for the hills.

All I have to say is “SEO”.

The thought of learning it takes you back to Statistics class: head all foggy, numbers flying off into space, and boredom eating up your joy.

But this doesn’t have to be the case.

There are easy things you can do now that make a big difference in how your pages rank in the search engines.

And none of them gets you to sell your soul.

Here are my simple SEO tips for bloggers that you can put into practice right now.

1. Have a site structure that makes sense to visitors and search engines

Fix your site structure and you’ll see the heavens open.

In my experience, this is one of the most important parts of SEO. But it isn’t given the attention it deserves.

It’s so easy to do – and the benefits are immense – and yet many bloggers don’t even consider it.

Your website’s structure should look like this:

Tip 1: Have a cohesive site structure for better SEO ranking

See how everything all ties together?

Always arrange the pages on your site like this.

This structure should be visible and clear from one page to another.

This means using links that flow from one level of the hierarchy to the next.

This means that the homepage links to the secondary pages.

The secondary pages or hub pages link to the third level pages.

And the third level pages link to each other when applicable.

Simple, isn’t it? And yet not a lot of websites do it.

Why is this important?

  • It guides search engine bots as it spiders your site. The cohesive hierarchy and the links from one page to another make it easy for them to find all of the pages.
  • It passes link authority to all the inner pages.
  • It makes it easy for your readers to navigate your site. This means they stay longer and your bounce rate goes lower.

What you can do:

  1. Make sure that all posts belong to a category/keyword group that you want to target.
  2. Have one page for each keyword group that links to all the articles in that group. Make this your secondary level page. Have only 5-10 secondary pages.
  3. Create links from the homepage to the secondary pages.
  4. Use your secondary pages as links in your header navigation.
  5. Whenever you write an article, always link to related articles within its category. Don’t write the links at the end of the article. Link to it within the content.
  6. Go back to your old articles. Add links to related content in your site.

2. Get your titles and descriptions to do their jobs

Simple SEO tips for bloggers. Skyrocket your site's search engine rankings with these easy to follow steps to ranking in the search engines.

Don’t be lazy when writing your article’s title and description.

It’s one of your most powerful tool for on-page optimization.

No. I’m not talking about keyword-stuffing.

I’m talking about making sure they do their two important jobs:

that they help the search engines know the topic of the page, and

that they get the searcher to click it when he sees it on the list of search results.

Here’s a scenario:

A person types a search query on Google.

She scans the search results to see which sites she thinks will answer her problem.

Your blog post is on that list.

Have you written a great title and description that she’s going to click the link that leads to your site? Or will she ignore it and click the links to the other sites instead?

Can you see where I’m going with this?

The title and description are your salespersons in the search results.

Make it count.

What Does This Mean & Why Is This Important?

  • Keyword-stuffing is a big no-no in today’s SEO world. But, the title is still an important place to put in the keyword you’re trying to rank for.
  • Google ranking puts into consideration what a user does when he arrives at Google’s results page. The more people click your link, then the more relevancy you’re given, and the higher your ranking goes. Here’s Brian Dean from Backlinko on how important the title and description are to your SEO

What You Can Do:

  1. Every time you write a blog post, always write a unique title and description. Remember to write it not only for the search engines but also for the person who’s doing the search.
  2. If you already have a lot of articles on your site, look at the titles and descriptions. Is the keyword in the title? Is the description enticing enough for a searcher to click it? If not, change it.

    Top Tip: If you don’t have a lot of time to do this. Start with the 10 most visited pages on your site and see the difference that will make!

3. Optimize your images for search and speed

For some bloggers, an image is just an afterthought.

But in a highly visual world when people’s attention span is as short as a goldfish, your blog images should always have a purpose.

You want images that do 4 things:

  • Support your article.
  • Capture people’s attention and get them to stay in your site for a longer time
  • Get the articles shared in social media.
  • Get it to help with your SEO, not to inhibit it.

When it comes to images and search engine optimization, there are 2 main things to consider:

  1. you want them to load fast
  2. you want Google to know what the image is

Why Should images load fast?

  • With the rise of mobile phones and tablets, page speed is now an important ranking factor. While there are many things that affect how fast a page loads, image optimization is a good place to start.

What you can do:

  1. Optimize all images on your site. Use photoshop or Gimp for this. For WordPress, you can use plugins like Awww or Smush It. You can also use Image Optimizer
  2. Fill out the image’s alt, title, and description with SEO in mind.
Blog SEO Tips - The must-have things you should do to rank in the search engines. Know why your site still isn't ranking in Google

4. Don’t let your blog posts “cannibalize” each other.

Keyword cannibalization is when you have 2 or more pages that target the same keyword —

When they do, one of them ends up “eating” the other ones!!!

Nintendo Eating GIF - Find & Share on GIPHY

When this happens, only this one page will rank.

This means the other pages on your site are not doing their share of the load.

Why Is this important?

  • If you have many pages that target THE SAME keyword, then these pages are competing with each other. And often, Google will only rank one of them.

What You Can Do:

  • Change your mindset. You don’t want to rank all pages on your site for only 1 keyword.
  • Think of every page on your site as it’s own little ‘island’ (connected to each other — refer to no. 1 above on site structure).
    Give each page a different job so they rank for different keywords – sending you more traffic.
  • Audit your site. Check that each page is targeting a different keyword or set of keywords.
    • If 2 or more pages target the same keyword, change the keyword focus of the other pages. Or you can combine them into one article.

5. Don’t keyword-stuff

Blog SEO for Beginners - simple things you can do to get your blog ranking in the search engines.

Google is now so much more sophisticated when it comes to keywords (I miss the good ‘ole days!)

Ten years ago, keyword-stuffing worked very well. But not anymore.

In fact, it’s one of the reasons why many sites don’t rank or worse, gets penalized in Google.

It’s still important to have your keyword in your article, but this time, you need to get more sophisticated. You write blog posts like you are writing it for a human and not for a robot.

Why is this important:

  • If you stuff your article with keywords, you could get penalized

What you can do:

There are no set rules on how many times you should repeat your keywords. Every SEO person has a different opinion. Mine is this.

  1. Don’t go over 3% keyword density (Here’s a free keyword density tool). And err on less. I have many articles at less than 1% that rank on the first page.
  2. Other important places to put a keyword are in the heading, in the title, and on the first paragraph.
  3. And most important of all, use related or semantic keywords throughout the article. Let’s say you’re writing an article on the Keto diet. Some semantic keywords to use are weight loss, low carb diet, healthy recipes, etc. 6. Optimize Your Site for Mobile

6. Map out your site’s keywords for a solid keyword strategy

This is basic but many blogs don’t do proper keyword research.

If you don’t care about ranking in search engines, then keywords don’t matter.

But since you do, then better brush up on your keyword research skills.

It’s as exciting as watching paint dry. But once you get it done, it will serve you in many ways:

How?

  • making an outline of your site’s structure becomes easier.
  • you’ll always have an idea for a blog post
  • and you’ll have a clear picture of your blog’s purpose.

So don’t skip this. I cannot overestimate how important it is in your SEO strategy.

Why is this important?

  • You’ll have the framework to structure your site.
  • You’ll have a list of ideas for blog posts to write.

What you can do:

I won’t lie to you. If you’ve never done any keyword research for your site, this is going to be a long process.

There are many ways to do keyword research. Here’s one that I like delivered by Jen Jamar.

7. Optimize your site for mobile

In 2018, 63% of web searches came from mobile.

That’s now more than the desktop searches.

And it’s a chunk of traffic that should now be your main focus.

So it’s not something that you can ignore.

Why is this important?

  • Google is already ranking mobile-friendly sites higher.
  • Mobile users are an impatient lot. They will not wait for your site to load. Research shows that mobile users leave when your site doesn’t load within 3 seconds.

What You Can Do:

  1. Check if your website is mobile-friendly
  2. If not, make it mobile friendly. Many WordPress themes are now mobile-optimized.
  3. Aim for less than 2 seconds of loading speed. Go to GTMetrix to analyze your site’s speed.

CONCLUSION: SEO Tips for Bloggers

As you can see, building an SEO-friendly blog is not rocket science.

If you follow the steps outlined on this page, you’ll find your pages ranking in Google in no time.

Blog SEO for bloggers just got easier with these 7 easy steps to optimize your blog. Do these now and see your pages start to rank in Google.

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